About K2DQ

We make advanced marketing optimization robust, practical and intuitive — helping marketing teams and agencies deploy state of the art capabilities with ease and confidence.

Services

Platform

The K2DQ platform offers sophisticated statistical models for automating advanced marketing optimizations, complemented by uniquely actionable insights.

To join our beta program, please contact us.

Consulting and Training

We offer comprehensive consulting and training in all aspects of data-driven marketing analysis and optimization, including:

  • Portfolio optimization and hedging techniques for paid search (SEM), display, social, email and offline campaigns
  • Data-driven bid management with strong ROI guarantees — distributions, credible intervals, and hierarchical hedging
  • Target audience optimal segmentation, for performance marketing, creative differentiation, and engagement analysis
  • Predictive customer life-time value modelling (contractual, non-contractual and hybrid contexts), integrating customer life-time value into performance marketing
  • Cross-channel fractional attribution, independence from 3rd-party cookies
  • Rapid incrementality measurements, continuous optimal mix adjustments
  • Funnel composition and organic cannibalization analysis
  • Data augmentation (demographics, cross-device, statistical inference), privacy-preserving integration (“activation”) of augmented data into optimal segmentation and bid management
  • Advanced A/B/n testing, Bayesian “multi-armed bandit” continuous optimization
  • CRM tessellation, behavioral modelling
  • Personalization of marketing content, modern recommender systems
  • Online-to-offline (“click-to-brick”) campaigns analysis
  • Churn prediction, retention campaigns optimization, churn prevention incrementality measures
  • Supply chain and logistics optimization — optimal inventory levels under complex constraints, robust demand forecasting, staggered marketing (“sell-through alignment”) campaigns
  • Data science for marketing — methodologies, tools and business alignment

Due to COVID-19, we can only offer remote consulting and training at this time.

For more information, please contact us.

The Name

In short, K2 is this mountain, and ∂q is fundamental to Hamiltonian mechanics.