About K2DQ

We make advanced marketing optimization robust, practical and intuitive — helping marketing teams and agencies deploy state-of-the-art capabilities with ease and confidence.



The K2DQ platform implements a set of sophisticated statistical models that simplify and automate advanced marketing optimizations, while providing uniquely actionable insights. To join our beta program, please contact us.

Consulting and Training

We offer comprehensive consulting and training in all aspects of data-driven marketing analysis and optimization, including:

  • Portfolio optimization and hedging techniques for paid search (SEM), display, social, email and offline campaigns
  • Data-driven bid management systems with strong ROI guarantees — distributions, credible intervals, and hierarchical hedging
  • Optimal target audience segmentation, for both performance marketing and creative focus
  • Customer life-time value models (contractual, non-contractual and hybrid contexts), churn prediction and prevention, retention campaigns optimization, integrating customer life-time value into performance marketing
  • Robust cross-channel fractional attribution, 3rd-party cookies independence
  • Rapid incrementality measurements, continuous optimal mix adjustments
  • Funnel composition, organic cannibalization analysis
  • CRM tessellation and behavioral modelling
  • Data augmentation (demographics, cross-device, statistical inference), GDPR and CCPA considerations, integrating augmented data into indirect optimal segmentation and bid management
  • Advanced A/B testing, Bayesian continuous optimization
  • Automation of personalized marketing content, modern recommender systems
  • Supply chain and logistics optimization — optimized inventory levels under complex constraints, robust demand forecasting, staggered marketing campaigns
  • Online-to-offline (“click-to-brick”) campaigns analysis
  • Data science methodologies, tools and business alignment

For more information, please contact us.

The Name

In short, K2 is this mountain, and ∂q is fundamental to Hamiltonian mechanics. For the full semiotic deconstruction, plus a selection of preliminary logo doodles, let's get a coffee.